Donderdag 26 maart 2020
Cederroth's First Aid products are a familiar sight in many workplaces in more and more countries. Since the mid 1970s we have developed and marketed innovative products and solutions that enable ordinary people to give first aid without special previous training. There has therefore been a strong emphasis on making our solutions simple and functional. Our green First Aid Station has been a forerunner followed constantly by new products of the highest quality.
With Cederroth First Aid, anyone can give First Aid. The products are straightforwardly designed, and supplied with clear instructions. Many of our products can be used for many different needs, making First Aid clear and simple. So they can always be used by everyone, everywhere, in every situation.
Cederroth First Aid is a part of Orkla Wound Care was established in 2016 as a separate business unit in Orkla Care. Wound Care comprises wellknown brands such as Salvequick and Cederroth First Aid and holds good market positions in the Nordic region and Europe.
Orkla Care accounts for 19% of the Branded Consumer Goods business’s operating revenues and is organised in six business units.
The two largest business units are Orkla Home & Personal Care, which holds leading positions in personal hygiene and laundry detergents, and Orkla Health, which has leading positions in the dietary supplements, sports nutrition and weight
control segments. Orkla Care also has leading positions in the painting tool (Orkla House Care), wound care (Orkla Wound Care), basic textiles sold through the grocery channel (Pierre Robert Group) and professional cleaning segments (Lilleborg).
Orkla Wound Care was established in 2016 as a separate business unit in Orkla Care. Wound Care comprises wellknown brands such as Salvequick and Cederroth First Aid and holds good market positions in the Nordic region and Europe.
Innovation is Orkla’s primary tool for creating growth, and is therefore pivotal to Orkla’s day-to-day operations. Orkla’s innovation activities are based on an inter-professional focus that spans from idea to launch. Consumer, customer and market insight is combined with technological expertise and investments to develop products and solutions that delight consumers and meet their needs in an even better way.
Orkla has two main sources of growth through innovation: innovation in the form of new products in new or associated categories, or innovation in categories in which Orkla already holds strong positions. Creating new growth platforms to supplement Orkla’s current activities is also a key priority area. Orkla works on a broad front to identify innovation opportunities, across both specialised departments and countries, while also collaborating with suppliers and external innovation and research centres.
Orkla’s strength lies in its local connections, which give it in-depth insight into local consumer need and how this knowledge can be translated into powerful innovations. At the same time, Orkla seeks to leverage its consumer insight, brand understanding and product development capability across the Group. In the time to come, therefore, there will be increased focus on innovation across companies and countries, under the heading “One Orkla”.